Connect with us

Email Marketing

How Long Should a Marketing Email Be

Balancing brevity and impact, the length of a marketing email can make or break audience engagement – discover the surprising ideal in this insightful exploration.



optimal length for marketing emails

As marketers, we often grapple with the question of how long a marketing email should be to effectively capture and maintain our audience's attention.

There's a common misconception that longer emails are more informative and persuasive, but did you know that data suggests otherwise? The ideal length for a marketing email can significantly impact its performance, and it's crucial to understand the dynamics at play.

So, how can we strike a balance between delivering valuable content and respecting our audience's time? Let's explore the nuances of email length and its impact on audience engagement to uncover the best approach for crafting impactful marketing emails.

Key Takeaways

  • Shorter marketing emails, between 50 and 125 words, tend to have the highest response rates.
  • Concise subject lines and content lead to higher open rates and click-through rates.
  • Mobile users prefer shorter emails optimized for mobile devices, which generate higher click-through rates.
  • A/B testing can help determine the ideal email length based on engagement and conversion rates.

Average Length of Marketing Emails

When crafting marketing emails, the optimal length plays a crucial role in capturing and retaining the reader's attention. According to a study on the length of marketing emails, the average word count is 434, taking an average time of 3.3 minutes to read. Interestingly, the majority of analyzed emails contained 300 words or less, indicating a clear preference for shorter emails among recipients.

In the world of marketing, it's essential to consider the message and audience when determining email length. Research has shown that 66% of respondents in a survey preferred shorter emails, suggesting that brevity is highly valued in this context.

Notably, shorter emails have been found to have better click-through rates, with an ideal length falling within the range of 50 to 125 words for maximum impact. This data underscores the significance of conciseness in email writing. It's clear that the length of an email, including the subject line, can directly impact its effectiveness in capturing and maintaining the reader's interest.

As marketers, understanding the dynamics of email length is crucial for creating compelling and impactful content.

Impact of Email Length on Audience Engagement

email length and engagement

Studying the impact of email length on audience engagement reveals crucial insights into crafting effective and compelling marketing emails. When considering the ideal email length, it's important to focus on maximizing audience engagement. Shorter emails, typically between 50 and 125 words, have shown to have the highest response rates, emphasizing the need for concise and impactful content. To paint a clearer picture, the table below highlights the impact of email length on various engagement metrics.

Engagement MetricIdeal Email LengthImpact
Open Rate50-125 wordsHigher open rates due to concise subject lines
Click-through Rates50-125 wordsIncreased CTA engagement with succinct content
Response Rates50-125 wordsHighest response rates with concise messaging
Subject Lines50-125 wordsHigher impact and relevance with shorter subject lines
Call-to-Action (CTA)50-125 wordsHigher CTA engagement due to clear and direct messaging

Mobile Optimization and Email Length

Considering the impact of email length on audience engagement, we now turn our focus to the crucial aspect of mobile optimization and its relationship to email length.

When it comes to mobile optimization and email length, there are several key considerations to keep in mind:

  1. Ideal Length: Mobile users often prefer concise content due to the limitations of smaller screens and on-the-go browsing. Therefore, shorter emails that get straight to the point tend to perform better on mobile devices.
  2. Higher Click-Through Rates: Mobile-optimized, shorter emails are more likely to generate higher click-through rates, as they're easier to digest and act upon when accessed on mobile devices.
  3. CTA Button: For mobile optimization, it's essential to ensure that the call-to-action (CTA) button in the email is prominently displayed and easily clickable on a mobile screen.
  4. Landing Page: When optimizing for mobile, consider the mobile-friendliness of the landing page to which the email directs recipients. A seamless transition from email to landing page is crucial for maximizing conversions.

A/B Testing for Determining Email Length

experimenting with email length

To determine the most effective email length for your audience, A/B testing can provide valuable insights into engagement and conversion rates. By comparing the performance of different email lengths, you can optimize your email strategy for better results. Consider testing various lengths and analyzing the response rates to understand what resonates best with your audience.

Email LengthOpen RateClick-Through RateConversion Rate

A/B testing allows you to experiment with different email lengths and measure their impact on key metrics such as open rates, click-through rates, and conversions. This data-driven approach can help you tailor the length of your emails to maximize engagement and ultimately drive more sales. It's important to consider the nature of your business, the reading level of your audience, and the specific goals of each email when conducting these tests. By understanding what resonates with your audience, you can craft more effective sales emails that yield better results.

Considerations for Email Length: Message and Intent

When determining the ideal length of marketing emails, it's crucial to consider the message being conveyed and the intended impact on the audience. The length of an email should align with its purpose and the desired response from the recipients.

Here are some considerations for email length based on message and intent:

  1. Type of Email: Different types of emails will require varying lengths. For example, a promotional email may need to include more information, while a quick update or thank you message could be shorter.
  2. Need to Include: Assess what information is essential to convey the message effectively. This will help determine the optimal length for the email copy.
  3. CTR (Click-Through Rate): Consider the impact of email length on the click-through rate. Shorter emails often lead to higher CTR, but this may vary based on the audience and the nature of the message.
  4. Lines of Text: Pay attention to the visual presentation of the email. Too much text can be overwhelming, so the number of lines of text should also be taken into account when deciding the ideal email length.

Should the Length of an Email Marketing Message Affect Its Effectiveness?

The length of an email marketing message can significantly impact its effectiveness and benefits. Studies have shown that shorter, concise emails tend to have higher open and click-through rates compared to longer ones. Crafting a clear and compelling message is key to maximizing email marketing effectiveness and reaping its benefits.

Frequently Asked Questions

Is 200 Words Too Long for an Email?

200 words can be too long for an email, especially if we want to keep our audience engaged. It's important to be concise and get to the point quickly to capture the reader's attention.

We should aim to make every word count and consider the preferences of our subscribers. By keeping our emails shorter, we can increase the chances of them being read and avoid overwhelming our audience with lengthy content.

How Long Is a Marketing Email?

We believe the ideal length for a marketing email hinges on the message and audience. Understanding subscribers' preferences, business nature, and reader expectations is key.

It's like finding the perfect tempo for a song—neither too fast nor too slow. With shorter emails generally yielding better click-through rates, finding the right balance is crucial.

Ultimately, the length should be tailored to maximize engagement and response rates.

What Is the Recommended Length for a Professional Email?

We believe that the recommended length for a professional email varies based on the message, audience, and their preferences.

It should be concise and tailored to the target audience's motivations and interests. Typically, an ideal email length falls between 50 and 125 words, but the response rate varies.

It's essential to have a clear call-to-action and ensure that the email is engaging and relevant to the recipients.

How Long Should an Email Ad Be?

We've found that the ideal length for an email ad is between 50 and 125 words. Shorter emails, around 75-100 words, have the highest response rate at 51%.

It's like finding the perfect balance in a recipe – not too long, not too short. This range ensures that your message is concise and impactful, capturing the reader's attention without overwhelming them.

This length has proven to be highly effective in driving engagement and responses.


In conclusion, the ideal length for a marketing email is crucial for captivating the audience and driving action. Research reveals that shorter emails see higher click-through and response rates.

It's important to keep emails concise, compelling, and clear, with a focused call-to-action. Remember to consider the preferences and needs of subscribers, and always aim for maximum impact with minimal words.

Keep it short, sweet, and successful!

Continue Reading

Segmented Email Campaigns

3 Key Tools for Effective Email Campaign Segmentation

Struggling with email campaign results? Discover the 'S' tools that can transform your segmentation strategy and drive higher engagement.




targeting emails with precision

Are you struggling to see results from your email campaigns? It's no secret that segmenting your email list can lead to higher open rates and click-through rates, but are you using the right tools to do so effectively?

In today's competitive digital landscape, it's crucial to ensure that your email marketing efforts are targeted and personalized. In this discussion, we'll explore three key tools that can take your email campaign segmentation to the next level, helping you to reach the right audience with the right message at the right time.

Key Takeaways

  • Segmentation tools are essential for tailoring email campaigns to the specific needs and interests of the audience.
  • Behavioral segmentation allows for categorizing subscribers based on actions and interactions, enabling targeted campaigns and personalized content.
  • Analyzing purchase history can help understand customer preferences, identify patterns, and recommend relevant products or services.
  • Automation tools enhance segmentation by streamlining the process, saving time and effort, and improving the efficiency and accuracy of email campaign segmentation.

Demographic Segmentation Tools

We can effectively tailor our email campaigns by utilizing essential demographic factors collected during the sign-up process, allowing us to personalize content based on the specific needs and interests of our audience.

Demographic segmentation tools enable us to segment our list based on crucial factors such as age, gender, company position, and income level. By leveraging these segmentation tools, we can send targeted emails based on the unique characteristics of our subscribers, ensuring that the content resonates with their individual preferences.

This targeted approach enhances our email marketing segmentation strategy, as we can send different content to different segments of our audience, optimizing engagement and conversion rates.

The utilization of demographic segmentation tools empowers us to effectively segment our customers, leveraging their demographic data to deliver highly relevant and personalized content. These tools provide us with segmentation capabilities that are instrumental in crafting impactful and targeted email campaigns, ultimately driving stronger results and fostering deeper connections with our subscribers.

Behavioral Segmentation Software

analyzing customer behavior patterns

Utilizing behavioral segmentation software allows businesses to categorize subscribers based on their actions and interactions with email content and website, enabling the creation of targeted campaigns and personalized content. This powerful tool tracks and analyzes user behavior, such as website visits, link clicks, and email opens, to create specific segments within the email list.

By leveraging behavioral segmentation software, businesses can tailor their email marketing efforts to the interests and preferences of different subscriber segments, leading to increased engagement and conversions. This targeted approach ensures that the right content reaches the right audience, maximizing the impact of email campaigns.

Furthermore, the software enables the identification of engaged users, inactive subscribers, and potential leads through behavioral data, providing valuable insights for refining marketing strategies. In essence, behavioral segmentation software is a critical component of any effective email marketing strategy, empowering businesses to deliver personalized and relevant content that resonates with their subscribers.

Purchase History Analysis Solutions

Leveraging insights from customers' past behavior, businesses can now delve into their purchase history to understand preferences and cater to their needs more effectively. Analyzing past purchases allows for the identification of patterns and trends, enabling the recommendation of similar items or accessories based on previous purchases.

With the use of purchase history analysis solutions, businesses can send highly targeted emails tailored to customers' specific needs, such as replacement, refilling, or renewal needs, resulting in a more personalized approach. Utilizing plugins like Shopware (Mailchimp) to filter by products purchased enables businesses to segment their email list based on customers' spending habits, creating targeted email campaigns.

Frequently Asked Questions

What Is the Best Way to Run Segmented Email Campaign?

The best way to run segmented email campaigns is by leveraging demographics, engagement stats, geographic data, past purchases, and customer loyalty. These insights help us tailor content, offers, and timing to suit different user groups, boosting engagement and conversion rates.

How Can I Improve My Email Segmentation?

We can improve email segmentation by utilizing customer data and engagement metrics. This entails leveraging demographic information, email engagement stats, and past purchase analysis to tailor content that resonates with specific subscriber groups.

What Is the Best Tool for Email Marketing?

The best tool for email marketing is one that offers:

  • Dynamic content features
  • Powerful marketing automation
  • User-friendly interface
  • Advanced segmentation capabilities
  • Drag-and-drop simplicity
  • Robust personalization options
  • Dynamic content based on user behavior
  • Personalized product recommendations

We've found that platforms like Mailchimp, HubSpot, Campaign Monitor, ActiveCampaign, Sendinblue, and Drip offer comprehensive solutions for targeted email campaigns. These tools have proven to be effective in improving email segmentation and overall marketing performance.

What Is Email Segmentation in Email Marketing?

Email segmentation in email marketing involves dividing an email list into targeted groups based on specific criteria. It allows for tailored content, increasing conversions.

Segmentation is like a sniper rifle, hitting the right people at the right time with the right message. It ensures that the right message reaches the right people, increasing the chances of success.

It's an essential technique for precise and effective marketing campaigns.

What Are the Best Tools for Email Campaign Segmentation?

When it comes to optimizing your email marketing strategy, using top email campaign segmentation tools can make all the difference. Tools like Mailchimp, HubSpot, and Constant Contact offer robust features for segmenting your email lists based on demographics, behavior, and engagement levels, allowing for more targeted and effective campaigns.


In conclusion, while some may argue that email segmentation is time-consuming and complex, the benefits far outweigh the effort.

By utilizing demographic, behavioral, and purchase history data, we can deliver personalized and relevant content to our subscribers, leading to higher engagement and conversion rates.

Imagine the impact of reaching the right audience with the right message at the right time.

It's worth the investment for the long-term success of our email campaigns.

Continue Reading

Email Automation

Jira Automation Rule for Specific Email

Onboard to the Jira Automation Rule for Specific Email and revolutionize your email workflows with ease – find out how!




automating jira with email

Have you ever found yourself needing to automate the process of sending specific emails in Jira? Well, let me tell you, the Jira Automation Rule for Specific Email might just be the solution you've been looking for.

With this rule, we can streamline our email notifications and actions based on predefined conditions, saving time and ensuring accuracy.

But how exactly does it work, and what are the steps to set it up effectively?

Let's explore the ins and outs of this automation rule and how it can revolutionize our email workflows within Jira.

Key Takeaways

  • The automation rule in Jira can be set up using scheduled or triggered methods.
  • A distinct and actively monitored trigger email address should be chosen for the automation rule.
  • Email address validation is crucial to ensure the accurate configuration and activation of the rule.
  • The trigger email address should be accurately specified to define the condition for rule activation.

Setting Up the Automation Rule

To set up the automation rule, we can optionally use a scheduled or triggered method based on a specific time or cron expression.

In Jira's Automation, we've the flexibility to schedule the rule at a particular time or have it triggered by specific events.

For this specific rule that sends an email to each assignee with a list of open issues due next week, we can employ the scheduled method to ensure timely delivery of the notifications.

Defining the Trigger Email Address

identifying the email trigger

Let's start by discussing the identification of the trigger email, which is crucial for determining the specific emails that will initiate the automation rule.

We'll also address the importance of validating the email address to ensure that the rule is triggered accurately.

Additionally, we'll explore the conditions under which the automation rule will be executed based on the defined trigger email address.

Trigger Email Identification

Defining the trigger email address is a critical step in configuring the Jira automation rule to ensure prompt and accurate response to incoming emails. When identifying the trigger email, consider the following:

  1. Specific Email Address: Choose a distinct email address dedicated to triggering the automation rule.
  2. Scheduled Trigger: Ensure the trigger email is actively monitored and can initiate the automation process at the scheduled intervals.
  3. Jira Service Integration: Verify that the trigger email address is integrated with Jira Service to seamlessly initiate the automation rule.
  4. Accuracy and Precision: Double-check the trigger email address to guarantee that it accurately represents the intended source for initiating the automation process.

Accurately defining the trigger email address is fundamental in enabling the automation rule to function as intended, ensuring that targeted notifications are sent appropriately.

Email Address Validation

Using a verified and distinct email address is essential for accurately triggering the automation rule. Email address validation is crucial in ensuring that the specified trigger email address aligns with the intended action of the Jira automation rule.

It's imperative to validate the trigger email address to guarantee that it's correctly defined in the automation rule and is authorized to activate the specified rule. Automation for Jira requires precise email address validation to effectively trigger the automation rule.

By validating the trigger email address, Email Notifications for next-gen can be initiated accurately, ensuring that the automation rule is triggered only by authorized and intended email addresses.

Therefore, email address validation plays a critical role in the successful execution of the Jira automation rule.

Rule Execution Condition

We can specify the trigger email address to precisely define the condition that activates the automation rule. This ensures that the automation rule is executed based on specific email communication.

Here's how we define the trigger email address in Jira's automation rule:

  1. Determine the specific email address or domain that will trigger the rule's execution.
  2. Ensure that the automation rule only activates when emails are sent to the designated address.
  3. Create targeted and precise automation based on incoming emails by defining the trigger email address.
  4. Guarantee that the automation rule is activated based on the specified email communication.

Specifying Action Conditions

clarifying requirements for actions

Now let's address the key points related to specifying action conditions.

We'll cover an overview of action conditions, criteria for automation, and how to set up triggers.

These points are crucial for understanding how to precisely control the behavior of Jira Automation rules.

Action Conditions Overview

When specifying action conditions in the Jira Automation rule for specific email, it may be beneficial to use a double preposition to clarify the criteria for triggering the action.

The action conditions help in determining when the rule should be applied and the actions executed. Here's an overview of action conditions:

  1. Registered User: Specify the conditions based on whether the user is registered within the system.
  2. User Login Object: Utilize the user login object to set conditions based on the user's login status.
  3. Automation Rule: Set conditions specific to the automation rule, ensuring that the actions are triggered under the intended circumstances.
  4. Email: Define conditions related to the email, such as the sender, recipient, or content, to ensure the action is executed accurately.

Criteria for Automation

To ensure accurate execution of the automation rule, specific conditions must be defined to filter and identify the open issues due next week. The criteria for automation should be carefully set to accurately capture the relevant issues. These criteria might include filtering by issue type, due date, project, or any other relevant field in Jira.

Additionally, the automation rule needs to be configured to trigger or schedule the email notifications for the assignees of these filtered issues. When setting up the criteria for automation, it's important to consider the Project Level Email Notifications and ensure that the rule aligns with the specific requirements for sending emails to the assignees of the open issues due next week.

Setting up Triggers

Adapting to specific time settings, the automation rule can be triggered to perform actions as scheduled. To set up triggers for the automation rule, we need to specify the action conditions.

Here's how to do it:

  1. Schedule the automation rule to run at specific times or intervals using a cron expression.
  2. Use the Lookup Issue action to find issues that meet certain criteria, such as those due next week.
  3. Utilize the advanced branch and Lookup Issues action to further filter and find due issues for each distinct assignee using JQL.
  4. Add a Send Email action to customize and send emails to specific recipients with relevant issue details.

Creating Issues From Emails

emails causing problems at work

We can create issues from emails using a Jira automation rule tailored to specific email triggers.

To achieve this, we need to create an automation rule that includes a 'Send email' action. This action will enable Jira to generate issues automatically based on specific email content.

When setting up the automation rule, it's important to specify the conditions that will trigger the creation of a new issue from an incoming email. These conditions can include keywords, email senders, or other email attributes that are relevant to the creation of the issue.

Additionally, the automation rule should define the issue types that will be created from the incoming emails. By configuring these parameters, we can ensure that the automation rule accurately processes incoming emails and creates the appropriate issues in Jira.

This capability can greatly streamline the process of capturing and managing tasks, requests, or incidents that are communicated via email, providing a seamless experience for both the Jira community and the team managing the issues.

Assigning Tasks Automatically

automated task assignment system

Assigning tasks automatically involves several steps.

First, you need to set up an automation rule to send each assignee an email listing their open issues due next week. This can be done by creating a scheduled trigger or specifying a cron expression.

Next, you will use the Lookup Issue action to find all the issues due next week. Keep in mind that the lookup can only return 100 issues at a time.

After the lookup action, include a Send Email action. In this action, you will use the distinct assignee's email address as the recipient. You can also customize the email content with the assignee's name and issue details.

The automation rule can be scheduled or triggered based on a specific time or cron expression. It is important to note that this process is only applicable for Atlassian products on the cloud platform.

This automation rule streamlines the assignment of tasks by ensuring that each registered user receives a personalized email with their upcoming responsibilities. It is beneficial whether you are managing tasks on a kanban board or within a Scrum framework. By simplifying the assignment process, this automation rule promotes efficiency and clarity.

Updating Fields Based on Emails

automating email based field updates

Utilizing Jira automation, fields can be updated based on the content of received emails, streamlining the process of managing and organizing information within the platform. This capability allows for dynamic and efficient management of tasks and issues. Below is a table illustrating how fields can be updated based on emails:

Triggered ActionUpdated Field
Email received with "sign" in the subjectAssignee field updated
Email content includes "Atlassian Community"Label field updated
Email from a registered userPriority field updated
Email with "Portfolio Cloud Experience"Description field updated
Email with specific time thresholdDue date field updated

This functionality enables the automation rule to intelligently update fields based on the content of emails, ensuring that the information within Jira is always accurate and reflective of the latest communications. By leveraging this feature, teams can enhance their productivity by reducing the manual effort required to update fields, allowing them to focus on more value-added activities.

Handling Email Attachments

managing email file attachments

Handling email attachments requires efficient automation rules to complement the dynamic field updates based on email content, ensuring comprehensive management and organization of information within Jira.

  1. Consider Attachment Size: Configure rules to handle large attachments efficiently, preventing performance issues and ensuring smooth processing.
  2. Automate Attachment Extraction: Implement automation to automatically extract attachments from incoming emails and link them to the relevant Jira issues for easy access and reference.
  3. Attachment Storage Management: Develop rules to automatically categorize and store attachments in the appropriate Jira project folders, ensuring organized and easily accessible attachment management.
  4. Attachment Security and Access Control: Utilize automation to enforce attachment security measures, such as access control based on user roles and permissions, ensuring only registered users, product experts, and thought leaders can access sensitive attachments.

Can I Use the Same Jira Automation Rule for Specific From Email for a Specific Email?

Yes, you can use the same Jira automation rule email for a specific from email for a specific email. Simply create a new automation rule in Jira and set the conditions to match the specific from email and specific email you want to target. Then, the same rule can be applied effectively.

Testing and Monitoring the Automation Rule

quality assurance for automation

To ensure the efficient functioning of the automation rule, thorough testing and monitoring are essential to validate its performance and accuracy.

It's crucial to verify the trigger by checking the scheduled trigger or cron expression to ensure it's correctly configured and triggers the rule at the expected time intervals.

Additionally, testing the lookup actions is important to confirm that the rule accurately fetches the list of issues due next week and retrieves the due issues for each assignee without exceeding the 100-issue limit.

Monitoring the email sending action is necessary to confirm that emails are being sent to the correct assignees with accurate issue details and that the content and formatting meet the requirements.

Regularly reviewing the audit logs is also essential to confirm that emails are being sent for each distinct assignee and to identify any potential issues or errors related to the automation rule.

Lastly, scenario testing should be conducted with different scenarios, such as varying numbers of open issues and assignees, to identify any potential issues and ensure the rule functions correctly in different situations.

This comprehensive approach ensures that the automation rule operates effectively and accurately.

Frequently Asked Questions

How Do I Automate Emails in Jira?

We automate emails in Jira by configuring targeted rules to send notifications based on specific triggers and conditions.

This includes setting up scheduled or triggered actions, filtering relevant issues, and customizing email content for each recipient.

It's crucial to create detailed configurations and troubleshoot effectively to ensure the automation rule functions smoothly.

How Do I Send an Email Assignee in Jira Automation?

We automate sending emails to Jira assignees by configuring a specific automation rule. The rule targets open issues due next week and utilizes customizable email content with dynamic issue details.

This automation is tailored for Atlassian products on the cloud platform and leverages Jira Service Management Cloud for email actions.

How Do I Run a Manual Automation Rule in Jira?

We run a manual automation rule in Jira by setting up a scheduled trigger or using a specific time or cron expression.

We then use the Lookup Issue action to find the relevant issues and customize the email content with issue details.

To ensure only one email is sent when necessary, we consider using filter subscription emails.

Troubleshooting involves checking the configuration, project settings, and verifying the email action setup and address validity.

How Do I Create an Automation Rule in Jira?

We create an automation rule in Jira by navigating to the Automation section and selecting 'Create rule.'

Then, we define the trigger, conditions, and actions for the rule. We can customize the rule to send email notifications, update fields, or transition issues. Smart values allow us to include issue details and user information in the email content.

After setting up the rule, we can activate it to automate our workflow.


Like a well-oiled machine, the Jira Automation Rule for Specific Email allows us to streamline our workflow and communicate with precision.

By setting up triggers, defining conditions, and automating actions, we can ensure that our messages reach the right recipients at the right time.

With this powerful tool, we can navigate the complex landscape of email communication with ease and efficiency, like a skilled captain steering a ship through stormy waters.

Continue Reading

Email Template

Designing Magento Email Templates: A Step-by-Step Guide

Breathe life into your customer emails with the powerful Magento 2 Email Template – discover the key to engaging and impactful communication.




customizable email templates for magento 2

As we navigate the intricate web of ecommerce, the email template serves as the digital handshake, setting the tone for our ongoing conversation with customers.

The Magento 2 Email Template is our canvas for crafting these crucial first impressions, allowing us to tailor our messaging to fit seamlessly with our brand identity and customer experience.

But what truly sets this template apart? Let's explore how it empowers us to not only personalize our communications but also enhance the overall impact of our emails, making every interaction count.

Key Takeaways

  • Theme-based customizations and admin-based customizations can be used to customize email templates in Magento 2.
  • Inline styles are important for email templates and can be achieved using the Emogrifier library.
  • Adding an email logo can enhance brand recognition in transactional emails, and it can be customized through a custom theme in Magento 2.
  • Contact information can be included in Magento 2 email templates by configuring store settings and using variables to automatically populate the information.

Theme-Based Customizations

When customizing email templates based on the theme, the process of creating templates in a new directory within our custom theme allows for seamless integration and flexibility. By using the directory structure pattern 'theme_dir/ModuleVendorName_ModuleName/email', we can effectively customize email templates in Magento 2. This approach also supports template fallback, enabling us to search for templates in the parent themes of our current theme.

Additionally, we can prioritize admin-based customizations over default or theme-based templates by configuring them in the Admin under MARKETING > Communications > Email Templates.

Furthermore, our customization capabilities extend to the header and footer templates. We can tailor the email content utilizing custom and system variables within the email templates. This level of customization empowers us to craft personalized and visually appealing emails that align with our brand identity.

Leveraging HTML and CSS, along with the configuration settings available, we can efficiently create custom email templates that resonate with our audience and effectively convey our message.

Admin-Based Customizations

tailoring administrative features and settings

In our custom theme, we've successfully customized email templates using a new directory structure, and now we'll explore the process of overriding default or theme-based email templates directly in the Magento Admin panel through admin-based customizations.

  1. Navigate to MARKETING > Communications > Email Templates in the Magento Admin panel to access the admin-based customizations.
  2. Click on 'Add New Template' to create a new email template or select an existing template to edit.
  3. Customize the template content and optional CSS styles to tailor the design and layout of the email.
  4. Utilize custom variables and system variables to personalize the email content and include dynamic data, enhancing the customization options.

Admin-based customizations provide the flexibility and control needed to tailor email templates according to specific requirements. This process also allows for customizing header and footer templates, including the addition of custom logos and contact information to the emails.

Styles for Email Templates

To ensure compatibility with various email clients, inline styles are essential for email templates. Some email clients only support CSS styles applied in this manner.

In Magento 2 email templates, the Emogrifier library provides inline styling through the '{{inlinecss file=css/email-inline.css}}' directive. Non-inline styles for email templates come from global and template-specific styles, included using the '{{css file=css/email.css}}' directive in the header template.

When customizing email templates, it's important to keep in mind that email clients don't support vector-based formats for logos.

Email templates can include custom fonts from the frontend theme using the email.less file, which imports necessary files for styling. This allows for flexibility in styling and ensures that the email template aligns with the overall design of the website.

It's important to consider the limitations of email clients and use system fonts for better compatibility.

Email Logo

distinctive email logo design

We can enhance brand recognition and reinforce brand identity in email content by incorporating an email logo. When working with a new email template in Adobe Commerce, adding a logo to the header and footer templates of transactional emails is essential. Here's how to customize the default email logo:

  1. Create a New Email Template: Begin by creating a new email template within the admin panel of Magento 2.
  2. Custom Theme or Create: Decide whether to customize the email logo through a custom theme or by creating it directly in the admin interface.
  3. Logo Image Field: Locate the 'Logo Image' field within the email template settings, where you'll be able to upload your logo.
  4. Upload Your Logo: Ensure that the logo you upload is in a standard web format, three times the display size, and has a maximum file size of 2 MB to maintain email deliverability and a polished appearance.

Contact Information

updated contact information provided

To include contact information in Magento 2 email templates, configure the store name, email address, phone number, and store hours in the Admin settings.

In the Admin, navigate to the 'Stores' tab, select 'Configuration,' and choose 'General.' Under the 'Store Information' section, you can set the store name, email address, and phone number. Additionally, you can configure the store hours to ensure that the contact information displayed in the email templates is accurate and up to date.

Furthermore, in the 'Store Email Addresses' section, you can set the store email that will be used as the default sender for transactional emails.

When editing or creating a new email template, you can use the 'Add Custom Template' button to insert variables that will automatically populate with the store's contact information.

Frequently Asked Questions

How to Setup Email Templates in Magento 2?

To set up email templates in Magento 2, we customize them through theme-based or admin-based methods. We can add custom fonts, logos, and apply CSS styles. The templates must adhere to layout rules and can be edited through the Magento Admin Panel or physical files.

We configure them with dynamic data and store email addresses. This makes it easy to edit and preview the templates.

How Do I Change My Magento 2 Email Template?

We'll guide you through changing your Magento 2 email template. Think of it like giving your store a new outfit.

First, access the admin panel and navigate to the 'Marketing' tab. Then, select 'Communications' and 'Email Templates.'

From there, choose the template you want to modify and make the necessary adjustments.

Don't forget to test the new design across different devices to ensure a seamless experience for your customers.

How Do I Send a Custom Email in Magento 2?

We send custom emails in Magento 2 by customizing theme-based email templates or using admin-based customizations.

This involves navigating to MARKETING > Communications > Email Templates in the Admin and customizing the template content and adding optional CSS styles.

Custom variables and system variables are used within email templates, and styles should be carefully considered, as some email clients only support CSS styles applied as inline styles.

Where Are Email Templates Stored in Magento 2?

We store email templates in specific directories within Magento 2. These templates consist of three components: Header, Content, and Footer.

Custom templates can be added as physical files or created in the Magento Admin Panel. It's important not to change the default templates.

Customizing email templates allows for HTML and CSS format customization, as well as the inclusion of dynamic data and files.

Can I Use a Magento 2 Email Template to Notify Customers of a Change in Email Address?

Yes, you can use a Magento 2 email address change template to notify customers of a change in email address. This customizable template allows you to effortlessly inform your customers of any updates to their contact information, ensuring seamless communication and customer satisfaction.


In conclusion, Magento 2 Email Template is the ultimate tool for creating email communications that will blow your customers away.

With theme-based and admin-based customizations, stylish templates, and the ability to add logos and contact information, the possibilities are endless.

Say goodbye to boring, generic emails and hello to personalized, eye-catching messages that leave a lasting impression.

Try Magento 2 Email Template now and take your email communications to the next level!

Continue Reading