Boost your email marketing by using lead scoring to trigger personalized messages based on prospect intent—discover how to unlock higher engagement now.
The Latest
Lead Scoring for Email: Trigger Messages Based on Intent
Frequency Caps: The Automation Setting That Saves Your Reputation
Just when you think your ads are reaching the right audience, frequency caps reveal how to protect your brand’s reputation—and more.
The Milestone Email Series: Turn Anniversaries Into Engagement
Keen to transform anniversaries into lasting engagement? Discover how personalized milestone email series can make every celebration unforgettable.
Stop Sending One Drip to Everyone: Automation Branching 101
Ineffective one-size-fits-all drip campaigns can hurt engagement; discover how automation branching can transform your messaging strategies.
Preference Centers Done Right: Give Choices Without Killing Your List
When well-designed, preference centers empower subscribers with tailored choices—discover how to give options without risking your list’s health.
Your First 7 Days Matter: New Subscriber Segmentation That Works
Want to maximize new subscriber engagement from day one? Discover how effective segmentation can transform your results—and why your first week truly matters.
Engagement Segments: Message Power Readers vs Quiet Subscribers
What distinguishes message power readers from quiet subscribers, and how can understanding these groups unlock your email marketing success?
Geo-Segmentation for US Audiences: When Location Actually Helps
I explore how geo-segmentation can unlock targeted marketing opportunities for US audiences by leveraging location-specific insights to drive impactful results.
Interest Tagging: The Simple System That Makes Every Email More Relevant
Meta description: “Master the simple interest tagging system that boosts email relevance—discover how it can transform your campaigns and keep your audience engaged.
Value Tiers 101: Segment by Customer Value Without Being Creepy
Absolutely! Discover how to segment customers by value ethically and effectively, ensuring your approach remains respectful while maximizing impact.
