Jumpstart your email analytics by mastering UTM parameters—learn the setup that ensures your data finally makes sense.
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UTM Parameters for Email: The Setup That Makes Analytics Finally Work
The Metric That Predicts Revenue Better Than Open Rate
Click-through rate (CTR) outperforms open rate in predicting revenue, revealing true engagement—discover how to leverage this metric for better results.
Reactivation vs Win-Back: Two Automations People Confuse (And Why)
Many marketers confuse reactivation and win-back automations, but understanding their differences can dramatically improve your retention strategy—discover how inside.
Automation QA: The Checklist That Prevents Embarrassing Mistakes
Lifting your automation QA process with a comprehensive checklist can prevent embarrassing mistakes—discover how to stay ahead and ensure flawless testing.
Event Triggers Explained: Turn Behavior Into Helpful Emails
An in-depth look at how event triggers turn customer behavior into personalized emails, unlocking powerful engagement strategies you won’t want to miss.
Education Sequences: Teach Customers Without Sounding Bossy
Boost your customer education with friendly, effective sequences that guide without bossing—discover how to create engaging learning flows today.
Lead Scoring for Email: Trigger Messages Based on Intent
Boost your email marketing by using lead scoring to trigger personalized messages based on prospect intent—discover how to unlock higher engagement now.
Frequency Caps: The Automation Setting That Saves Your Reputation
Just when you think your ads are reaching the right audience, frequency caps reveal how to protect your brand’s reputation—and more.
The Milestone Email Series: Turn Anniversaries Into Engagement
Keen to transform anniversaries into lasting engagement? Discover how personalized milestone email series can make every celebration unforgettable.
Stop Sending One Drip to Everyone: Automation Branching 101
Ineffective one-size-fits-all drip campaigns can hurt engagement; discover how automation branching can transform your messaging strategies.
