An in-depth look at how event triggers turn customer behavior into personalized emails, unlocking powerful engagement strategies you won’t want to miss.
The Latest
Event Triggers Explained: Turn Behavior Into Helpful Emails
Education Sequences: Teach Customers Without Sounding Bossy
Boost your customer education with friendly, effective sequences that guide without bossing—discover how to create engaging learning flows today.
Lead Scoring for Email: Trigger Messages Based on Intent
Boost your email marketing by using lead scoring to trigger personalized messages based on prospect intent—discover how to unlock higher engagement now.
Frequency Caps: The Automation Setting That Saves Your Reputation
Just when you think your ads are reaching the right audience, frequency caps reveal how to protect your brand’s reputation—and more.
The Milestone Email Series: Turn Anniversaries Into Engagement
Keen to transform anniversaries into lasting engagement? Discover how personalized milestone email series can make every celebration unforgettable.
Stop Sending One Drip to Everyone: Automation Branching 101
Ineffective one-size-fits-all drip campaigns can hurt engagement; discover how automation branching can transform your messaging strategies.
Preference Centers Done Right: Give Choices Without Killing Your List
When well-designed, preference centers empower subscribers with tailored choices—discover how to give options without risking your list’s health.
Your First 7 Days Matter: New Subscriber Segmentation That Works
Want to maximize new subscriber engagement from day one? Discover how effective segmentation can transform your results—and why your first week truly matters.
Engagement Segments: Message Power Readers vs Quiet Subscribers
What distinguishes message power readers from quiet subscribers, and how can understanding these groups unlock your email marketing success?
Geo-Segmentation for US Audiences: When Location Actually Helps
I explore how geo-segmentation can unlock targeted marketing opportunities for US audiences by leveraging location-specific insights to drive impactful results.
