Learning to measure incrementality versus attribution in email campaigns reveals true campaign impact and can transform your marketing ROI—discover how below.
Measuring Incrementality vs. Attribution in Email Campaigns
Browsing Category
Email Marketing Strategies
14 posts
Leveraging Customer Reviews Inside Email to Build Social Proof
Optimizing your emails with authentic customer reviews can boost trust—discover how to leverage social proof effectively and turn prospects into loyal customers.
Gamification in Email: Points, Badges, and Micro‑Rewards
Harness the power of gamification in email to boost engagement with points, badges, and micro-rewards—discover how to keep your audience coming back for more.
Integrating SMS and Email for Compound Lift
Keenly integrating SMS and email for your compound lift training can boost client engagement—discover how to unlock their full potential by reading further.
Dynamic Content Blocks: How to Code Once and Personalize Forever
An innovative approach to coding once and personalizing forever with dynamic content blocks unlocks endless customization possibilities.
Seasonal Campaign Mapping: Planning a Year’s Content in One Day
Following simple steps, you can efficiently plan your entire year’s seasonal campaigns in just one day—discover how to stay ahead and maximize engagement.
Psychological Scarcity Tactics That Don’t Feel Manipulative
Boost your influence with genuine scarcity tactics that feel authentic and respectful—discover how to motivate without manipulation.
Leveraging Zero‑Party Data for Hyper‑Personalization
Aiming for true personalization, leveraging zero-party data reveals how honest customer insights can unlock deeper engagement—discover the key to building lasting loyalty.
The 90‑Day Re‑Engagement Blueprint That Cuts Churn in Half
An effective 90-day re-engagement blueprint can halve customer churn—discover how to turn disengaged users into loyal advocates today.
From Broadcast to Conversation: The Shift to Two‑Way Emails
I’m exploring how the shift from broadcast to two-way emails transforms communication, creating genuine engagement and trust—discover why it matters.
