Harness the power of deeper personalization in emails to unlock stronger customer connections—discover how to go beyond just addressing recipients by name.
Personalization Basics: Beyond “Hello [Name]” in Your Emails
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Email Marketing Basics
18 posts
Understanding Email Metrics: From Open Rates to Click-Through Rates
Knowledge of email metrics like open and click-through rates unlocks insights to improve your campaign’s success and maximize engagement.
The Anatomy of an Email: Headers, Footers, and Key Elements Explained
By understanding the key parts of an email, you’ll unlock the secrets to effective communication—continue reading to discover more.
Building Your First Email List: Do’s and Don’ts for Beginners
Struggling to grow your email list? Discover essential do’s and don’ts for beginners to succeed and unlock your marketing potential.
Email vs. Social Media: Basic Comparison for Marketers
Understanding the key differences between email and social media can help marketers optimize their strategies—find out which suits your goals best.
Email Marketing 101: What It Is and Why Your Business Needs It
Outstanding email marketing can transform your business—discover how personalized campaigns and audience segmentation can unlock new growth opportunities.
Email KPIS Every Beginner Should Track From Day One
An essential guide to email KPIs every beginner must track from day one to ensure campaign success and uncover key insights.
The Role of Consent: Opt‑In Models Explained
Opt-in models require you to actively give permission before your personal data…
Segment vs. Personalize: Clarifying Two Misused Terms
Gaining clarity on “Segment” versus “Personalize” can transform your marketing approach—discover how to use these strategies effectively to engage your audience.
Understanding Hard vs. Soft Bounces—And Fixing Both
Knowing how to differentiate and fix hard and soft bounces is crucial for maintaining email deliverability; learn more to protect your sender reputation.
