An essential guide to email KPIs every beginner must track from day one to ensure campaign success and uncover key insights.
Email KPIS Every Beginner Should Track From Day One
Browsing Category
Email Marketing Basics
12 posts
The Role of Consent: Opt‑In Models Explained
Opt-in models require you to actively give permission before your personal data…
Segment vs. Personalize: Clarifying Two Misused Terms
Gaining clarity on “Segment” versus “Personalize” can transform your marketing approach—discover how to use these strategies effectively to engage your audience.
Understanding Hard vs. Soft Bounces—And Fixing Both
Knowing how to differentiate and fix hard and soft bounces is crucial for maintaining email deliverability; learn more to protect your sender reputation.
Writing Subject Lines That Survive Spam Filters
Boost your email open rates by mastering subject lines that survive spam filters—discover key strategies to ensure your messages reach your audience inboxes.
Plain‑Text vs. HTML Emails: When Each Wins
Simply understanding the strengths of plain-text and HTML emails reveals when each format can truly boost your messaging effectiveness.
List Hygiene: Why Pruning Subscribers Boosts Revenue
Growing your revenue starts with good list hygiene—discover how pruning subscribers can boost engagement and deliverability today.
How to Calculate Lifetime Value From Email Alone
Unlock the secrets to calculating your customer lifetime value from email alone and discover how to maximize your marketing ROI.
The True Meaning of “Open Rate” After Apple MPP
The true meaning of “Open Rate” has shifted after Apple MPP, and understanding its impact is crucial for your email success.
Inbox 101: Understanding SPF, DKIM, and DMARC in Plain English
Navigating email security can be confusing, but understanding SPF, DKIM, and DMARC is essential to protect your reputation and ensure trustworthy communication.
