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Strategy and Mastery

Behavioral Economics in Email: Using Psychology to Boost Conversions

Optimizing your email strategy with behavioral economics reveals how psychology can significantly boost conversions and—here’s the key—so much more awaits your discovery.

Natali
18. October 2025

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Email Marketing Fundamentals

Campaign vs Program: The Mix-Up That Keeps Teams Stuck

In understanding the difference between campaigns and programs, teams can unlock more…

leftbrainmarketing Team
13. January 2026

Email Marketing Fundamentals

The “Subscription Promise” That Keeps People on Your List for Years

What is the secret to building a subscription promise that keeps your audience loyal…

leftbrainmarketing Team
12. January 2026

Email Marketing Fundamentals

The 5 Email Program Types—Figure Out Yours in 3 Minutes

Get to know the five email program types and discover which one suits your goals in…

leftbrainmarketing Team
12. January 2026

Email Marketing Fundamentals

Your Newsletter Is Failing for One Simple Reason (And It’s Not “Content”)

Why your newsletter isn't resonating might surprise you, and understanding this one…

leftbrainmarketing Team
11. January 2026