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Email Marketing Experts

The Psychology PhD Behind a 45% Average Open Rate

A deep dive into the psychology behind a 45% open rate reveals powerful insights that can transform your email strategy—discover the secrets that drive engagement.

Natali
17. August 2025

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incrementality versus attribution analysis

Email Marketing Strategies

Measuring Incrementality vs. Attribution in Email Campaigns

Learning to measure incrementality versus attribution in email campaigns reveals true…

Natali
30. September 2025

Email Marketing Strategies

Gamification in Email: Points, Badges, and Micro‑Rewards

Harness the power of gamification in email to boost engagement with points, badges, and…

Natali
28. September 2025

Email Marketing Strategies

Integrating SMS and Email for Compound Lift

Keenly integrating SMS and email for your compound lift training can boost client…

Natali
27. September 2025