When transitioning off an agency, understanding the clean handoff process is essential—discover how to ensure a smooth and successful exit.
Transitioning Off an Agency: The Clean Handoff Playbook
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Email Marketing Agencies & Outsourcing
8 posts
Reporting That Builds Trust: What Agencies Should Share Monthly
Fostering trust through monthly reports requires transparency and clarity—discover the key strategies agencies should share to build lasting credibility.
Deliverability Responsibilities: What’s on the Client vs the Agency
Navigating deliverability responsibilities between clients and agencies can be complex—discover who handles what to ensure your campaigns succeed.
How to Give Feedback on Email Creative Without Killing Momentum
Navigating feedback on email creative requires tact to keep momentum alive and ensure your input leads to positive results.
Agency SLAs: Set Response Times and Expectations Without Drama
Strategically setting clear agency SLAs ensures smooth client relationships, but understanding the key steps can make all the difference in avoiding drama.
Who Owns What? Email Assets, Data, and IP Explained
An overview of ownership rights for email assets, data, and IP reveals important insights you need to know to protect your digital rights.
How to Write an Email Marketing RFP That Attracts Serious Agencies
To attract serious agencies with your email marketing RFP, clarify your target…
The Agency Red Flag List: What to Watch Before You Sign Anything
Inevitably, recognizing agency red flags before signing can save you from costly pitfalls—discover essential warning signs to watch for now.
