An overview of ownership rights for email assets, data, and IP reveals important insights you need to know to protect your digital rights.
Who Owns What? Email Assets, Data, and IP Explained
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How to Write an Email Marketing RFP That Attracts Serious Agencies
To attract serious agencies with your email marketing RFP, clarify your target…
The Agency Red Flag List: What to Watch Before You Sign Anything
Inevitably, recognizing agency red flags before signing can save you from costly pitfalls—discover essential warning signs to watch for now.
Duplicate Contacts Are Killing Your Reporting—Here’s How to Prevent It
Found duplicate contacts can ruin your reports; discover proven strategies to prevent them and ensure your data remains accurate and reliable.
ESP Migration Without Pain: Keep History, Tracking, and Trust Intact
Unlock a seamless ESP migration by preserving your data, tracking, and trust—discover how to make the transition effortless and success guaranteed.
Template Modules: Build a Reusable Email Design System That Scales
Prepare to revolutionize your email workflow with scalable, reusable templates—discover how to build a system that adapts effortlessly to your evolving needs.
Event Tracking for Email: Capture Clicks and Conversions the Clean Way
How to effectively track email clicks and conversions without clutter—discover the key strategies that can transform your campaign insights.
Transactional vs Marketing Email: The Rules (and Risks) of Mixing Them
Great insights into transactional and marketing emails reveal why mixing them can pose risks—discover how to stay compliant and protect your reputation.
Suppression Lists Explained: The Invisible Safety Net Most Teams Forget
Discover how suppression lists act as an invisible safety net, preventing email deliverability issues—learn why most teams overlook their importance.
ESP Data Models 101: Contacts Vs Subscribers Vs Profiles (Finally Clear)
What you need to know about ESP data models will transform your email marketing strategy—discover the key differences that can make all the difference.
