Harness the power of deeper personalization in emails to unlock stronger customer connections—discover how to go beyond just addressing recipients by name.
Personalization Basics: Beyond “Hello [Name]” in Your Emails
Browsing Tag
Customer Engagement
15 posts
Multi-Channel Coordination: Integrating Email With SMS, Social & More
Discover how seamless multi-channel integration can transform your customer engagement, but the key to success lies in…
New Leads vs. Loyal Customers: Different Email Approaches for Each
Unlock the secrets to crafting personalized email strategies that effectively engage new leads and loyal customers—discover how to optimize your approach today.
Is Email Marketing Dead? Debunking the Myth in 2025
Keep reading to uncover why email marketing remains vital in 2025 and how it’s evolving to stay ahead of the competition.
Lead Nurturing via Email: Converting Signups to Customers
Harness the power of email lead nurturing to turn signups into loyal customers—discover the strategies that can transform your conversion rates today.
Customer Lifecycle Marketing: Where Email Shines at Each Stage
Great customer lifecycle marketing leverages email at every stage—discover how it can transform prospects into loyal advocates.
Retail Email Marketing: Driving In-Store and Online Sales
Smart strategies in retail email marketing can significantly boost in-store and online sales, but the key to success lies in what you do next.
Gamification in Email: Points, Badges, and Micro‑Rewards
Harness the power of gamification in email to boost engagement with points, badges, and micro-rewards—discover how to keep your audience coming back for more.
From Broadcast to Conversation: The Shift to Two‑Way Emails
I’m exploring how the shift from broadcast to two-way emails transforms communication, creating genuine engagement and trust—discover why it matters.
Segment vs. Personalize: Clarifying Two Misused Terms
Gaining clarity on “Segment” versus “Personalize” can transform your marketing approach—discover how to use these strategies effectively to engage your audience.
