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Marketing

Email Marketing vs. Paid Ads: Cost-Effectiveness and ROI

cost effective marketing strategies

Comparing email marketing and paid ads reveals key cost-effectiveness and ROI insights that can transform your marketing strategy—discover which approach suits your goals best.

Natali
13. November 2025

Email Marketing Strategies

Measuring Incrementality vs. Attribution in Email Campaigns

incrementality versus attribution analysis

Learning to measure incrementality versus attribution in email campaigns reveals true campaign impact and can transform your marketing ROI—discover how below.

Natali
30. September 2025

Email Marketing

Personalized Engagement: Email Marketing Results

most likely a consequence of permission-based email marketing?

Unlock the secret to boosting engagement with a tailored approach that’s most likely a consequence of permission-based email marketing.

Erik
22. November 2024

top email marketing newsletters

Email Marketing Tools & Resources

Curated Email Marketing Newsletters to Subscribe to for Trends

Boost your email marketing knowledge with curated newsletters that reveal the latest…

Natali
15. December 2025

inclusive cultural holiday campaigns

Target Audience Email Marketing

Respecting Cultural Holidays: Email Marketing With Diverse Audiences in Mind

Boost your email marketing by respecting cultural holidays with inclusive strategies…

Natali
14. December 2025

integrating it skills marketing

Email Marketing Careers

Rise of the Marketing Technologist: Merging IT Skills in Email Careers

Jump into the evolving world of marketing technologists and discover how merging IT…

Natali
14. December 2025

email crisis communication strategies

Strategy and Mastery

Crisis Communication via Email: Strategically Handling PR Issues

Strategically managing PR crises through email is crucial; discover how clear, honest…

Natali
13. December 2025