For readers comparing OLED TV deals this Black Friday, my best overall pick is the LG 65-inch OLED evo G5 for shoppers who want a high-end 65-inch set, while the LG 65-inch B6 is a simpler way to prioritize the essentials. The Samsung 77-inch S90H stands out for buyers who want a much larger screen and a higher-tier model. The main tradeoff is choosing between screen size, model tier, and the features you will actually use—not assuming a bigger panel or newer series is automatically the better buy. This roundup compares ten OLED options across Samsung, LG, and Sony, from compact 48-inch sets to expansive 77-inch screens. Read on for the role of each pick and the buying factors that can help you choose during Black Friday.
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Key Takeaways
- The LG G5 is the high-end 65-inch choice, while the LG B6 gives buyers a lower-tier alternative in the same screen size.
- Screen size changes the shortlist: the S90H comes in 55-, 65-, and 77-inch versions, so buyers can compare size within one Samsung series.
- Compact OLEDs serve different needs: Samsung’s 48-inch S85H is a newer model, while Sony’s 48-inch A90K is an older model suited to shoppers comparing smaller sets across brands.
- Not every Samsung 77-inch option is the same tier: the S90H and S84F offer different series and model years, so buyers should compare their exact configurations.
- Brand and series labels alone do not settle the choice: the lineup spans LG B-, C-, and G-series models and multiple Samsung families, making intended use and screen size more useful filters.
| Samsung 65-Inch Class S85H Series OLED 4K Smart TV (2026 Model) |  | Best Balanced 65-Inch Pick | Screen size: 65 inches | Series: S85H | Display type: OLED | VIEW ON AMAZON | See Our Full Breakdown |
| Samsung 48″ S85H Series OLED 4K Smart TV (2026 Model) |  | Best Compact Gaming OLED | Screen size: 48 inches | Resolution: 4K | Refresh rate: 120 Hz | VIEW ON AMAZON | See Our Full Breakdown |
| LG 65-Inch OLED evo G5 Series 4K Smart TV (OLED65G5WUA, 2025) |  | Best Premium Cinema Pick | Screen size: 65 inches | Resolution: 4K | Processor: Alpha 11 AI Processor Gen2 | VIEW ON AMAZON | See Our Full Breakdown |
| Sony BRAVIA XR A90K 48-Inch 4K OLED Smart TV |  | Best Compact All-Rounder | Screen size: 48 inches | Resolution: 4K | Refresh rate: 120 Hz | VIEW ON AMAZON | See Our Full Breakdown |
| Samsung 77-Inch Class S90H Series OLED 4K Smart TV (2026 Model) |  | Best Big-Screen Gaming Upgrade | Screen size: 77 inches | Resolution: 4K | Model year: 2026 | VIEW ON AMAZON | See Our Full Breakdown |
| LG 65-Inch OLED B6 Series 4K Smart TV (2026) |  | Best All-Around 65-Inch Pick | Screen size: 65 inches | Display technology: OLED | Resolution: 4K | VIEW ON AMAZON | See Our Full Breakdown |
| Samsung 77-Inch Class OLED S84F Series Smart TV (2025 Model, 77S84F) |  | Best for a Big-Screen Upgrade | Screen size: 77 inches | Model year: 2025 | Display technology: OLED | VIEW ON AMAZON | See Our Full Breakdown |
| Samsung 65-Inch OLED S90F 4K Smart TV (2025) |  | Best for High-Refresh PC Gaming | Screen size: 65 inches | Display technology: OLED | Resolution: 4K | VIEW ON AMAZON | See Our Full Breakdown |
| Samsung 55-Inch S90H OLED 4K Smart TV (2026) | | Best for a Bright, Compact Gaming Setup | Screen size: 55 inches | Model year: 2026 | Display technology: OLED | VIEW ON AMAZON | See Our Full Breakdown |
| LG 55-Inch OLED evo C5 Series 4K Smart TV (OLED55C5PUA, 2025) |  | Best 55-Inch All-Rounder | Screen size: 55 inches | Display technology: OLED evo | Resolution: 4K | VIEW ON AMAZON | See Our Full Breakdown |
| oled tv deals black friday | Screen size | Resolution | Refresh rate | Processor |
|---|---|---|---|---|
| Samsung 65-Inch Class S85H Ser | 65 inches | 4K | — | — |
| Samsung 48" S85H Series OLED 4 | 48 inches | 4K | 120 Hz | NQ4 AI Gen2 |
| LG 65-Inch OLED evo G5 Series | 65 inches | 4K | 120 Hz | Alpha 11 AI Processor Gen2 |
| Sony BRAVIA XR A90K 48-Inch 4K | 48 inches | 4K | 120 Hz | — |
| Samsung 77-Inch Class S90H Ser | 77 inches | 4K | — | NQ4 AI Gen3 |
| LG 65-Inch OLED B6 Series 4K S | 65 inches | 4K | 120 Hz | a8 AI Processor 4K Gen3 |
| Samsung 77-Inch Class OLED S84 | 77 inches | 4K | 120Hz | NQ4 AI Gen2 |
| Samsung 65-Inch OLED S90F 4K S | 65 inches | 4K | Up to 144Hz | NQ4 AI Gen3 |
| Samsung 55-Inch S90H OLED 4K S | 55 inches | 4K | 120Hz; motion enhancement up to 165Hz | NQ4 AI Gen3 |
| LG 55-Inch OLED evo C5 Series | 55 inches | 4K | Native 120Hz; VRR up to 144Hz for PC gaming | Alpha 9 AI Processor Gen8 |
More Details on Our Top Picks
Samsung 65-Inch Class S85H Series OLED 4K Smart TV (2026 Model)
The 65-inch Samsung S85H is the most balanced fit here for a buyer who wants a full-size OLED without stepping up to the larger, gaming-focused S90H. Its 4K OLED panel brings deep blacks, while AI upscaling can make lower-resolution shows look sharper on a screen this size. HDR and Pantone validation add appeal for movie watching, though the supplied details do not specify HDR formats or brightness figures. Compared with the LG OLED evo G5, the S85H has less detail about its gaming and sound capabilities; the G5 names Dolby Vision, Dolby Atmos, and HDMI 2.1 inputs. That makes the Samsung a reasonable choice for mixed viewing, but not the clearest pick for buyers who prioritize a known premium feature set. Black Friday shoppers should weigh its 65-inch OLED appeal against those missing specifics.
Pros:- 65-inch 4K OLED display delivers deep blacks and vivid picture potential.
- AI upscaling can improve the appearance of lower-resolution content.
- Pantone validation supports color-focused viewing.
- Gaming Pack and low-latency features suit console play.
Cons:- The supplied product details do not identify specific HDR formats or panel brightness.
- Sound capabilities are not described, which makes it harder to judge whether a separate audio system is needed.
- Gaming setup may take extra configuration to get the desired performance.
Best for: Viewers seeking a 65-inch OLED for a mix of streaming, movies, and gaming who value AI upscaling and vivid color.
Not ideal for: Buyers who need confirmed HDR formats, detailed audio specifications, or clearly listed gaming connections before choosing.
- Screen size:65 inches
- Series:S85H
- Display type:OLED
- Resolution:4K
- Model year:2026
- Picture features:AI upscaling, HDR, Pantone validated
- Gaming features:Gaming Pack
Our verdict“Choose the 65-inch S85H for an all-purpose OLED screen, but favor the LG OLED evo G5 if its more fully specified cinema and gaming features matter more.”
Samsung 48″ S85H Series OLED 4K Smart TV (2026 Model)
The 48-inch Samsung S85H suits a bedroom, smaller living room, or desk-adjacent setup where a 65-inch screen would dominate the space. Its 120 Hz panel, NVIDIA G-Sync, and AMD FreeSync give compatible gaming systems a smoother-motion advantage over the larger S85H, whose supplied details do not state a refresh rate or synchronization support. The NQ4 AI Gen2 processor, HDR10+, and Pantone-validated color also make it a capable option for streaming and games. Compared with the Sony BRAVIA XR A90K, it offers four HDMI ports and PC-focused sync features, while Sony lists Dolby Vision and Acoustic Surface Audio+. The Samsung’s compact size is a real space saver, but its 29.1-pound stand-mounted weight and compatibility limits on sync features deserve attention.
Pros:- 120 Hz refresh rate supports smooth motion in fast games and sports.
- NVIDIA G-Sync and AMD FreeSync support compatible gaming hardware.
- Four HDMI ports provide flexibility for multiple connected devices.
- NQ4 AI Gen2 upscaling and HDR10+ support varied streaming content.
Cons:- A 48-inch screen may feel small in a large living room.
- At 29.1 pounds with the stand, installation still calls for a suitably sturdy surface or mount.
- G-Sync and FreeSync benefits depend on compatible connected devices.
Best for: PC and console players furnishing a smaller room who want a 48-inch OLED with 120 Hz and variable-refresh support.
Not ideal for: Buyers seeking a large-screen cinematic setup, or gamers whose devices do not support G-Sync or FreeSync.
- Screen size:48 inches
- Resolution:4K
- Refresh rate:120 Hz
- HDR:HDR10+
- Processor:NQ4 AI Gen2
- HDMI ports:4
- Weight with stand:29.1 pounds
- Mounting pattern:VESA 300 x 200 mm
Our verdict“Pick this S85H for a compact, gaming-ready OLED; choose the Sony A90K instead if Dolby Vision and screen-based audio are higher priorities.”
LG 65-Inch OLED evo G5 Series 4K Smart TV (OLED65G5WUA, 2025)
The LG OLED evo G5 is the most cinema-focused 65-inch option in this group, with Dolby Vision, Dolby Atmos, and Brightness Booster Max all named in its specifications. Those features give buyers clearer format and sound expectations than the Samsung 65-inch S85H, whose supplied information leaves HDR format and audio details unspecified. The G5 also pairs 4K resolution with a 120 Hz refresh rate, 0.1 ms response time, and four HDMI 2.1 inputs, so it can serve movie watchers and players without changing screens. Its Re:New wall design favors a streamlined mounted setup, but buyers should account for the premium positioning and the learning curve of its feature set. For Black Friday comparisons, this is a stronger fit when named cinema features matter more than a simpler all-purpose specification sheet.
Pros:- Brightness Booster Max and OLED black levels support high-impact 4K viewing.
- Dolby Vision and Dolby Atmos are specified for compatible films and shows.
- Four HDMI 2.1 inputs and 120 Hz refresh rate support modern gaming setups.
- Re:New wall design suits a clean, mounted installation.
Cons:- Premium positioning may put it beyond buyers focused on a more basic OLED.
- The number of picture and gaming settings can take time to learn.
- The wall-oriented design may be less convenient for buyers who want a conventional stand setup.
Best for: Movie fans and console gamers planning a wall-mounted 65-inch OLED with Dolby Vision and Dolby Atmos support.
Not ideal for: Shoppers seeking a simpler interface, a lower-cost OLED tier, or a television primarily intended for tabletop placement.
- Screen size:65 inches
- Resolution:4K
- Processor:Alpha 11 AI Processor Gen2
- HDR format:Dolby Vision
- Sound:Dolby Atmos
- Refresh rate:120 Hz
- Response time:0.1 ms
- HDMI inputs:4 HDMI 2.1
Our verdict“Choose the G5 if your priority is a feature-rich, wall-mounted cinema and gaming TV; the 65-inch S85H is the less specifically equipped alternative.”
Sony BRAVIA XR A90K 48-Inch 4K OLED Smart TV
The Sony BRAVIA XR A90K makes the most sense for buyers who want a compact OLED that handles films, streaming, and gaming without leaning on gaming credentials alone. Sony lists Dolby Vision, Google TV, Dolby Atmos, and Acoustic Surface Audio+, which uses the screen as part of the sound presentation. That gives it a more explicitly cinema-and-audio-oriented profile than the 48-inch Samsung S85H, which offers 120 Hz and G-Sync/FreeSync but does not list Dolby Vision or comparable built-in audio details. The A90K also supports 4K/120, VRR, and ALLM, keeping current gaming features in the mix. Its compact screen and 36.4-pound weight are less appealing for large rooms or frequent repositioning, and buyers wanting Samsung’s PC sync options may prefer the S85H.
Pros:- Cognitive Processor XR and XR OLED Contrast Pro are designed for natural color and strong contrast.
- Dolby Vision and Dolby Atmos support suit compatible films and shows.
- Acoustic Surface Audio+ makes the screen part of the sound system.
- 4K/120, VRR, and ALLM cover key gaming features.
Cons:- The 48-inch screen may be undersized for a large viewing area.
- At 36.4 pounds, it is heavier than the 48-inch Samsung S85H listed here.
- The listed gaming feature set does not include the Samsung S85H’s named G-Sync and FreeSync support.
Best for: Viewers with a smaller room who want Dolby Vision, Google TV, integrated screen-based audio, and 4K/120 gaming support.
Not ideal for: Large-room viewers who need a bigger screen, or PC gamers specifically seeking the Samsung S85H’s listed G-Sync and FreeSync support.
- Screen size:48 inches
- Resolution:4K
- Refresh rate:120 Hz
- HDR format:Dolby Vision
- Gaming features:4K/120, VRR, ALLM
- Operating system:Google TV, Android
- Audio:Acoustic Surface Audio+, Dolby Atmos
- Weight:36.4 pounds
Our verdict“Choose the A90K for a compact OLED with a cinema-and-audio emphasis; choose the Samsung S85H if compatible PC gaming features take precedence.”
Samsung 77-Inch Class S90H Series OLED 4K Smart TV (2026 Model)
For buyers planning a large-room centerpiece, the 77-inch Samsung S90H pairs the biggest screen in this batch with an unusually ambitious gaming feature list: Motion Xcelerator 165Hz, NVIDIA G-SYNC, and AMD FreeSync Premium Pro. Its NQ4 AI Gen3 processor also supports 4K AI upscaling and automatic HDR remastering, which can help varied sources look more consistent on a large display. Compared with the 65-inch LG OLED evo G5, the S90H offers more screen area and a higher listed refresh rate, while the G5 specifies Dolby Vision, Dolby Atmos, and four HDMI 2.1 inputs. Samsung lists HDR+ and glare-free technology, but not those LG formats or the S90H’s HDMI count. The tradeoff is its room demand and feature complexity.
Pros:- 77-inch OLED screen creates an expansive viewing area for games, sports, and films.
- Motion Xcelerator 165Hz and named G-SYNC and FreeSync Premium Pro support advanced gaming.
- NQ4 AI Gen3 processing powers 4K upscaling and HDR remastering.
- Glare-free technology is intended to help in brighter rooms.
Cons:- The 77-inch size may overwhelm smaller rooms or viewing distances.
- Complex picture and gaming features may require time to configure.
- The supplied specifications list HDR+ but do not name Dolby Vision, unlike the LG OLED evo G5.
Best for: Gamers and sports viewers with a large viewing room who want a 77-inch OLED and support for high-refresh-rate play.
Not ideal for: Small-room shoppers, buyers with limited space for a 77-inch set, or viewers who specifically require a listed Dolby Vision format.
- Screen size:77 inches
- Resolution:4K
- Model year:2026
- Processor:NQ4 AI Gen3
- HDR:HDR+
- Refresh and motion:Motion Xcelerator 165Hz, AI Motion Enhancer Pro
- Gaming features:NVIDIA G-SYNC, AMD FreeSync Premium Pro
- Upscaling and remastering:4K AI Upscaling Pro, Auto HDR Remastering
Our verdict“Pick the S90H for a spacious room and high-refresh gaming on a 77-inch OLED; choose the LG G5 if Dolby Vision and Dolby Atmos are higher priorities.”
LG 65-Inch OLED B6 Series 4K Smart TV (2026)
For Black Friday shoppers comparing 65-inch OLEDs, the LG B6 balances movie features and console-ready connections without leaning on an unusually high PC refresh rate. Its four HDMI 2.1 inputs make it easier to connect several current-generation devices, while 120Hz, VRR, G-SYNC, and FreeSync Premium target smooth console and PC play. Dolby Vision, Dolby Atmos, and Filmmaker Mode also give it a strong home-cinema mix. Compared with the Samsung S90F, the B6 trades that model’s 144Hz PC option for Dolby Vision support and broad HDMI 2.1 connectivity. Its 65-inch size is less room-filling than the Samsung S84F’s 77-inch screen, but may fit more living rooms. I’d shortlist it when a Black Friday offer puts the feature mix ahead of chasing the biggest screen or fastest PC spec.
The tradeoff is that the supplied information doesn’t specify peak brightness, so I wouldn’t choose it over a brighter-room alternative on that basis alone.
Pros:- OLED pixels deliver deep blacks and vivid color.
- Four HDMI 2.1 inputs support multiple modern gaming and media devices.
- 120Hz refresh rate with VRR, NVIDIA G-SYNC, and AMD FreeSync Premium.
- Dolby Vision, Dolby Atmos, and Filmmaker Mode support.
Cons:- Refresh rate tops out at 120Hz, below the Samsung S90F’s listed 144Hz PC capability.
- The supplied product details do not state peak brightness, limiting comparison for bright rooms.
Best for: Movie and console-gaming households seeking a 65-inch OLED with Dolby Vision and four HDMI 2.1 inputs.
Not ideal for: PC gamers specifically seeking refresh rates above 120Hz, or buyers prioritizing a 77-inch screen.
- Screen size:65 inches
- Display technology:OLED
- Resolution:4K
- Refresh rate:120 Hz
- HDR formats:Dolby Vision, HDR10, HLG
- Processor:a8 AI Processor 4K Gen3
- HDMI ports:4
- VESA mount:300 x 200 mm
Our verdict“Choose the LG B6 if a 65-inch OLED with movie-friendly Dolby Vision and flexible gaming connections matters more than higher PC refresh rates or a larger screen.”
Samsung 77-Inch Class OLED S84F Series Smart TV (2025 Model, 77S84F)
The Samsung S84F earns its place through screen size: at 77 inches, it offers a more enveloping viewing area than the 65-inch LG B6 and Samsung S90F. That difference can matter more to movie nights and sports viewing than a small jump in gaming specs, and its 120Hz panel is suited to smooth motion. Samsung lists AI-enhanced processing, Pantone-validated color, and top-firing speakers for multidimensional sound. Against the Samsung S90F, the S84F gives up the listed 144Hz PC-gaming mode but stretches the image across a larger screen. For a Black Friday purchase, I’d favor it when the room and seating distance can make use of 77 inches rather than paying attention only to model-year labels.
The compromises are practical: the larger set needs more wall or furniture space, and full smart features require a Samsung Account. The supplied details also don’t list HDMI inputs or specific variable-refresh gaming support, so I’d compare connectivity carefully before choosing it over the LG B6.
Pros:- 77-inch OLED screen offers a larger viewing area than the 65-inch models in this batch.
- 120Hz refresh rate supports smooth motion for sports and gaming.
- Pantone-validated color is intended to deliver natural-looking tones.
- Top-firing speakers support multidimensional AI-driven sound.
Cons:- Requires substantially more room than the 55- and 65-inch alternatives.
- A Samsung Account is required for full smart-platform features.
- The supplied specifications don’t state HDMI port count or adaptive-sync support.
Best for: Households with a spacious living room that want a large OLED primarily for films, sports, and shared viewing.
Not ideal for: Small-room buyers, or gamers who need clearly specified HDMI 2.1 port counts and adaptive-sync support.
- Screen size:77 inches
- Model year:2025
- Display technology:OLED
- Resolution:4K
- Refresh rate:120Hz
- Processor:NQ4 AI Gen2
- HDR:OLED HDR
- Smart platform:Samsung TV Plus; 2,700+ free channels listed
Our verdict“Pick the S84F when a 77-inch OLED is the priority and you have the space, but compare its connection details closely if gaming is central.”
Samsung 65-Inch OLED S90F 4K Smart TV (2025)
The Samsung S90F is the gaming-focused 65-inch choice in this group, with a listed 144Hz refresh rate for compatible PC games and Samsung’s Motion Xcelerator. That higher ceiling separates it from the 120Hz LG B6 and Samsung S84F, though the benefit depends on a PC and graphics card that can produce the frames. Its NQ4 AI Gen3 processor can upscale lower-resolution material, which may help when a library includes older or mixed-quality video; results still depend on the source. Dolby Atmos and a 2.1-channel speaker system round out its entertainment features.
For Black Friday comparison, the LG B6 is the more straightforward match for buyers who want Dolby Vision and four specified HDMI 2.1 inputs. The S90F instead emphasizes HDR10+ and faster PC motion. I’d choose it for a compatible gaming setup, not simply because its headline refresh figure is higher. Its product data doesn’t specify adaptive-sync support or HDMI port count, so buyers should verify those details against their devices before purchase.
Pros:- Up to 144Hz refresh rate for compatible PC games.
- NQ4 AI Gen3 processor provides AI-assisted upscaling.
- OLED panel delivers 4K resolution and deep contrast.
- Dolby Atmos support with a 2.1-channel, 40-watt audio system.
Cons:- 144Hz operation requires a compatible PC and graphics card.
- HDR format is HDR10+, rather than the Dolby Vision support listed for the LG B6.
- The supplied specifications do not state HDMI port count or adaptive-sync support.
Best for: PC gamers with compatible hardware who want a 65-inch OLED capable of refresh rates up to 144Hz.
Not ideal for: Buyers who prioritize Dolby Vision, a confirmed HDMI 2.1 port count, or gaming without a high-frame-rate PC.
- Screen size:65 inches
- Display technology:OLED
- Resolution:4K
- Refresh rate:Up to 144Hz
- Processor:NQ4 AI Gen3
- HDR format:HDR10+
- Audio:2.1-channel, Dolby Atmos
- VESA mount:300 x 200 mm
Our verdict“Choose the S90F if your PC can use its 144Hz mode; otherwise, the LG B6’s specified Dolby Vision and four HDMI 2.1 ports may be more useful.”
Samsung 55-Inch S90H OLED 4K Smart TV (2026)
The Samsung S90H pairs a manageable 55-inch size with Glare Free technology, a useful distinction for rooms where reflections can distract from dark scenes. Its listed Motion Xcelerator capability reaches 165Hz with compatible PC games, while G-SYNC and FreeSync Premium Pro support aim to keep gameplay smooth when frame rates vary. That makes it a more specialized pick than the 55-inch LG C5: the C5 lists four HDMI 2.1 inputs, Dolby Vision, and VRR up to 144Hz, while the S90H emphasizes reduced glare and a higher PC refresh ceiling.
For a Black Friday shortlist, I’d match the S90H to a bright or reflection-prone gaming room and compatible PC. The listed base refresh rate is 120Hz, so 165Hz isn’t a universal setting for all content. Samsung’s HDR10+ format also differs from the C5’s Dolby Vision support. The supplied details don’t state HDMI port count, so confirm connection needs before choosing it over LG’s more fully specified gaming setup.
Pros:- Glare Free technology is designed to reduce distracting reflections.
- Motion enhancement supports up to 165Hz with compatible PC games.
- NVIDIA G-SYNC and AMD FreeSync Premium Pro support.
- NQ4 AI Gen3 processor supports AI-powered 4K upscaling.
Cons:- The 165Hz gaming mode requires compatible games and PC hardware; the listed refresh rate is 120Hz.
- HDR support is listed as HDR10+, not Dolby Vision as on the LG C5.
- The supplied product data does not specify HDMI port count.
Best for: PC gamers with compatible hardware who want a 55-inch OLED and reduced screen reflections in a bright room.
Not ideal for: Buyers seeking Dolby Vision or a confirmed number of HDMI 2.1 inputs, and gamers without hardware able to use the 165Hz mode.
- Screen size:55 inches
- Model year:2026
- Display technology:OLED
- Resolution:4K
- Refresh rate:120Hz; motion enhancement up to 165Hz
- HDR format:HDR10+
- Processor:NQ4 AI Gen3
- Operating system:Tizen
- Audio output:40 watts, 2.1-channel
Our verdict“The S90H suits a reflection-prone room and a capable gaming PC, while the LG C5 is the safer match for buyers who need Dolby Vision and specified HDMI connectivity.”
LG 55-Inch OLED evo C5 Series 4K Smart TV (OLED55C5PUA, 2025)
The LG OLED evo C5 is the more balanced 55-inch choice for buyers who want strong movie support and a well-specified gaming setup. Brightness Booster technology is designed to improve visibility in brighter rooms, while Dolby Vision, Dolby Atmos, and Filmmaker Mode cover different kinds of home viewing. For games, it combines four HDMI 2.1 inputs with a 0.1ms response time and VRR up to 144Hz on compatible PCs. Compared with the Samsung S90H, the C5 offers Dolby Vision and a stated port count, while Samsung lists Glare Free technology and a higher 165Hz PC mode. The S90H may suit reflective rooms or faster PC setups; the C5 is easier to match to a mix of consoles, streaming devices, and films.
Its 144Hz VRR ceiling still depends on compatible PC hardware, and streaming services need internet access and subscriptions. I’d consider it when a Black Friday offer favors the C5’s broad format support over the Samsung’s glare-reduction emphasis.
Pros:- OLED evo panel with Brightness Booster technology designed to improve visibility in bright rooms.
- Four HDMI 2.1 inputs provide flexibility for multiple gaming and media devices.
- Dolby Vision, Dolby Atmos, and FILMMAKER MODE support.
- VRR up to 144Hz for compatible PC gaming, with a listed 0.1ms response time.
Cons:- 144Hz VRR requires a compatible PC and graphics card.
- Streaming services require an internet connection and may require separate subscriptions.
- The Samsung S90H lists Glare Free technology and a higher 165Hz PC-gaming ceiling.
Best for: Buyers seeking a 55-inch OLED for films, streaming, and console gaming, with several HDMI 2.1 devices to connect.
Not ideal for: PC gamers who specifically need the S90H’s listed 165Hz mode, or anyone expecting included access to paid streaming services.
- Screen size:55 inches
- Display technology:OLED evo
- Resolution:4K
- Processor:Alpha 9 AI Processor Gen8
- Refresh rate:Native 120Hz; VRR up to 144Hz for PC gaming
- Response time:0.1 ms
- HDMI inputs:4 HDMI 2.1
- Smart platform:webOS 25
- Video and audio formats:Dolby Vision, Dolby Atmos, FILMMAKER MODE
Our verdict“Choose the LG C5 for a versatile 55-inch movie-and-gaming setup with Dolby Vision and four HDMI 2.1 inputs; choose the Samsung S90H if glare reduction or 165Hz PC play takes priority.”
How We Picked
I organized these TVs around the decisions Black Friday shoppers actually face: screen size, model tier, model year, and likely use. The lineup includes compact 48-inch sets, mainstream 55- and 65-inch choices, and 77-inch options, so rankings reflect how clearly each model fits a specific buyer rather than treating a larger screen as an automatic win. I also weighed the product’s place within its own brand family, since a premium series and an entry-tier series answer different needs.
The order gives the strongest all-around fit to the LG G5, then makes space for different priorities: value-focused shopping, larger-screen viewing, compact rooms, and comparisons within Samsung’s S85H and S90H ranges. I avoid treating Black Friday as a reason to buy a model that does not fit the room or feature needs. Exact configurations and included features can vary by model and retailer, so I recommend checking the listing details before choosing.
| oled tv deals black friday | Processor | Display technology |
|---|---|---|
| Samsung 65-Inch Class S85H Ser | — | — |
| Samsung 48" S85H Series OLED 4 | NQ4 AI Gen2 | — |
| LG 65-Inch OLED evo G5 Series | Alpha 11 AI Processor Gen2 | — |
| Sony BRAVIA XR A90K 48-Inch 4K | — | — |
| Samsung 77-Inch Class S90H Ser | NQ4 AI Gen3 | — |
| LG 65-Inch OLED B6 Series 4K S | a8 AI Processor 4K Gen3 | OLED |
| Samsung 77-Inch Class OLED S84 | NQ4 AI Gen2 | OLED |
| Samsung 65-Inch OLED S90F 4K S | NQ4 AI Gen3 | OLED |
| Samsung 55-Inch S90H OLED 4K S | NQ4 AI Gen3 | OLED |
| LG 55-Inch OLED evo C5 Series | Alpha 9 AI Processor Gen8 | OLED evo |
Factors to Consider When Choosing Oled Tv Deals Black Friday
Black Friday can make similar OLED TVs appear interchangeable, especially when listings emphasize series names and screen size. I’d narrow the decision with these broader buying factors before comparing any offer.
Choose the Screen Size for Your Room, Not Just the Listing
A 77-inch TV can make films and sports feel more immersive, but it also needs suitable viewing distance and wall or stand space. Measure the available width and height, including the stand if you will not mount the set. A common mistake is buying the biggest panel that fits the wall without checking whether the seating position makes everyday viewing comfortable. For bedrooms or compact living rooms, a 48- or 55-inch model may be easier to place and may leave more room for furniture. If you are deciding between two sizes, account for how often you watch together and whether the screen will be a main-room centerpiece.
Compare Series Tiers Before You Compare Model Years
A newer model year does not automatically mean a higher-tier TV than an older premium series. This roundup includes LG B-, C-, and G-series models, plus several Samsung families, so the series name is a useful starting point for understanding where each set sits in a brand’s range. Check the exact model specifications for picture features, gaming support, connectivity, and included accessories rather than relying on the year alone. A frequent shopping mistake is comparing a premium older model with a newer entry-tier model using only their release dates. Decide which features matter to you, then compare the models that offer them.
Set Your Feature Priorities Before Black Friday
Write down your must-haves before browsing: for example, gaming features, streaming apps, voice control, or compatibility with your current sound system. These priorities help separate meaningful differences from features you may never use. If you mostly watch streaming shows, you may value a straightforward smart-TV setup more than a gaming-focused feature set. Console players should check the specifications for their chosen model and confirm support for the features their console can use. Avoid paying for a higher series tier until you know which capabilities would change your day-to-day viewing.
Check the Full Cost of the Setup
The TV is only one part of a living-room setup. A wall mount, delivery, installation, a soundbar, or new cables can affect the total cost and may influence which screen size or model makes sense. Before deciding, check what comes in the box and whether your current furniture or mount supports the TV’s dimensions and mounting pattern. A larger set can call for a sturdier stand or a second person for installation. Compare the complete setup you want, not just the TV listing.
Read the Exact Black Friday Listing Details
Retailer listings can use shortened names, and a shared series label does not guarantee that two listings describe the same configuration. Match the model number, screen size, and model year against the manufacturer’s information before ordering. Check delivery timing, return terms, warranty coverage, and whether the listing includes the stand or other accessories you expect. Do not assume a Black Friday label means every detail is the same across sellers. Taking a moment to verify the exact product can prevent confusion when comparing these ten options.
Frequently Asked Questions
Should I choose a newer entry-tier OLED or an older premium-series model?
I would compare the actual feature list and intended use rather than choosing by year alone. This lineup pairs newer models such as the Samsung S85H and LG B6 with older premium-tier options such as the LG G5 and C5. A newer entry-tier set may suit someone who wants a current model without paying for a higher series, while a premium-tier model may offer features that matter more to a particular viewer. Check gaming support, connectivity, picture modes, and included accessories on the exact listing. The better choice is the one whose features fit your needs, not simply the one with the newer date.
Is a 77-inch OLED worth choosing over a 65-inch model?
A 77-inch screen makes the most sense when the room and seating distance can support a larger image. The Samsung S90H and S84F provide two 77-inch options in this roundup, while several LG and Samsung picks cover 65 inches. Measure the space, confirm your stand or mount can handle the set, and consider whether you watch from multiple seats. If the larger screen crowds the room or dominates everyday viewing, a 65-inch TV may be the more comfortable fit. Screen size should follow your space and habits, not a Black Friday listing headline.
Which of these OLED TVs makes the most sense for a small room?
The 48-inch Samsung S85H and Sony BRAVIA XR A90K are the most compact choices in this roundup. I would compare their exact features and model details against your needs rather than selecting on screen size alone. Check the TV’s width with its stand, the available placement, and whether you need gaming or connectivity features that one listing may provide and another may not. A 55-inch model could still fit some smaller rooms, but it needs a careful measurement first. For a bedroom or desk setup, the smaller footprint can be more useful than stepping up to a larger screen.
How can I tell whether a Black Friday OLED listing is the same model I’m comparing?
Match the full model name, screen size, and model number, then verify those details against the manufacturer’s product information. This matters in a roundup with several Samsung series and multiple screen sizes, where similar names can refer to different sets. Check the model year and included accessories as well, since a listing may omit details that affect the setup. Review the seller’s return and warranty terms before ordering. If any part of the listing is unclear, confirm it with the retailer instead of assuming the shared series name means the TVs are identical.
Should I pay more for a premium series if I mainly stream shows and movies?
Not automatically. A higher series may be worthwhile if its specific picture or connectivity features matter to your viewing, but everyday streaming may not call for every premium capability. Compare the LG B6, C5, and G5 by their verified specifications and decide which differences you would notice or use. Also account for your room brightness, seating arrangement, and sound setup, since those can shape the experience as much as the model tier. If you cannot identify a feature that justifies moving up, a more modest model may be the more sensible match.
Conclusion
My best overall pick is the LG 65-inch OLED evo G5 for shoppers seeking a high-end 65-inch option. For best value, I’d start with the LG 65-inch B6 and compare its exact features against what you need. The best premium large-screen choice is the Samsung 77-inch S90H for buyers with room for a bigger set, while the best beginner-friendly route is to choose a screen size first and compare the straightforward fit of the Samsung S85H or LG B6 rather than paying for an unused tier. For a compact room, look at the 48-inch Samsung S85H or Sony A90K; for a 55-inch Samsung, compare the S90H with the LG C5 at the same size. Check the model number, features, and retailer terms before you decide.
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